The Beginner’s Guide to Websites

Kaiser AC – Take Advantage of SEO to Boost Your Exposure

Everywhere you look and wherever you go, there are always potential customers that you can tap into. But keep this in mind, these people won’t do business with you regardless of how many they are if they are not aware of your business. So if you are running a Kaiser AC or any other HVAC business, integrating SEO will be crucial to it.

Even if you’ve engaged in every aspect of SEO in your page, ignoring local search engine optimization would make you miss a lot of opportunity in your business. It is because of the reason that local SEO is the concept behind ranking as high as possible in local search results. You may not believe it but almost 50 percent of the searches done in Google is geared on services and products.

If you want to drive in more business to your HVAC shop and make sure that your exposure will improve, make sure that your business is taking advantage of local search results.

Number 1. Enlist on GMB or Google My Business – this is actually where things start. People who search locally are mostly for an address and location. With this free tool, it allows you to list your name, address as well as location and other pertinent info of your business like the hours and directions. This info goes straight to Google Maps and Google Search.

Google will then verify your business by sending a call or letter after you’re approved, your Kaiser AC will get basic info to how prospective customers would be able to find you and to where they are coming from.

Number 2. Use Google Posts in conjunction with GMB – as a matter of fact, Kaiser AC are regularly using their GMB account in order to announce upcoming events, post about new deals or even updating local offers.

Number 3. Keep your name, address and place updated – keeping up with GMB listing is not enough. You also have to ensure that your location and your contact info remains consistent and up-to-date across all platforms online including your website, social media pages, directory listings and even review sites. You may want to consider looking at Kaiser AC website as reference.

Number 5. Optimize tags, URL and content – this along with your meta description should be included in your city plus the target keyword for the page. This makes it easier for Google to position your page in most relevant areas. As a matter of fact, Kaiser AC does a wonderful job on this one.